But sometimes, getting to our healthiest selves requires us to lose a bit of weight, and we get that. The thing is, hitting our happiest and healthiest weight isn’t often as simple as cutting out certain foods, especially if you actually want to maintain it in the long term. (Ask anyone who’s tried to drop a few pounds by following a rigid set of rules, only to gain it all back later.) You’ve probably heard of this before. It’s called cognitive behavioral therapy1 (CBT), and it’s an evidence-based treatment method that’s practiced extensively in many areas of psychotherapy. With its health coaches and an interactive psychology-based curriculum, Noom integrates CBT into its program to help its users lose weight and make lasting changes to their health. For example: Say you typically finish a whole bag of your favorite snack while watching TV, or you can’t seem to help yourself when the break room is chock-full of treats, or you tend to head straight to the pantry after a long day at work. Instead of going cold turkey on your snacking habit, you’d retrace your steps to identify the different triggers, thoughts, feelings, and other factors that play into your snacking so you understand what exactly keeps that behavior you want to change going. “The behavior doesn’t stand alone,” says Cherina. “It’s about why or how that behavior came to be; not just, ‘OK, well, this is a thing that I want to change, so I’m just going to stop doing it. With weight loss, it’s never just the one thing—it’s retracing your steps back to what contributed to and keeps that ‘one thing’ going.” In other words, knowing what to do and knowing how to get yourself to do it are two different things. Changing certain behaviors and habitual patterns in the long term is a job for the latter. And several studies published in journals including Nature and the British Medical Journal have shown that these self-monitoring and self-awareness aspects of CBT play a major role in long-term weight loss. Literally inputting what you had for dinner is connected with dropping pounds2. This, along with Noom’s focus on a user’s relationship with food—not the food itself or categorizing foods as good or bad—changes everything. And that’s just the start of it. “The best feeling in the world as a health coach is hearing someone say, “Oh my gosh, it wasn’t me; I was set up to fail with all these other things I was promised would work for me, but this is who I am, and this is how I work,’” Cherina says. “That’s empowering, and I think that’s why they’re able to move forward and finally be successful in their health goals.”
