And to celebrate its return, I wanted to wax poetic about the formula a bit. Here, why it’s one of my all-time favorite products—and why I think you should give it a try too. But of course, the incredible ingredient profile is truly why this has become a bestselling product: The high-quality, innovative blend nurtures your skin microbiome, deeply hydrates, provides antioxidant protection, and improves the appearance of the skin instantly and over time. The hydrating base contains several botanicals to moisturize and soothe the skin: shea butter, moringa seed oil, aloe vera, and oat oil. Each of these individually is a powerful natural ingredient, but together they’re far more robust in their efficacy. And to amp up its skin-supporting benefits, we included powerful antioxidants like coenzyme Q10, a potent antioxidant naturally found in the body, and a watermelon, lentil, and apple complex that delivers a wide range of nutrients and benefits. These help support your skin barrier and offer free radical protection. They also provide many aesthetic benefits, such as brightening tone and smoothing out fine lines. While we believe in highlighting what’s in the formula, we also know that people are curious about what we left out. We excluded many of the common ingredients buzzed about currently, including parabens, phthalates, mineral oils, petrochemicals, common allergens, formaldehyde and formaldehyde releasers, silicones, BHA, BHT, and over 1,000 other ingredients regulated by the European Union. We also use an eco-cert-verified natural preservative system that has been tested to keep it free from microbial contamination—as pathogenic bacteria are just as harmful as any “toxic” ingredient. Given all of these reasons, we decided to update the packaging to 46% PCR plastic, which was the highest concentration of recycled plastic recommended for this formula available to us. We are committed to sustainability in every aspect and part of the process, and we firmly believe this is the best solution for us going forward. As always, the products are shipped to you in boxes that are made from 100% recycled paper and are fully curbside recyclable as well. And the formulas are made in a factory powered by 100% wind energy. Sustainability is at our core, through and through.
