The thing is, “mainstream” beauty brands and retailers have certainly not done an adequate job of providing a diverse set of offerings that get the job done. Thus, Black-owned and founded haircare brands have filled in the gaps, making high-quality, natural, and sensorially delightful products. Only recently have retailers, too, stepped up to showcase these offerings (Sephora signed the 15% pledge, and Target now has a “Black-owned and -founded” badge on the site.) Detangling Co-Wash, Mielle Organics ($11.99) Hair Serum, Nuele ($24) Original Pillow Soft Curls, Miss Jessie’s ($22) Baomint Protect + Shine Oil Blend, Adwoa Beauty ($20) Goddess Strength Leave-In Cream, Carol’s Daughter ($11.99) Curl Defining Gel, ALAFFIA ($12.99) B. Well Organic Cold Pressed 100% Castor Oil, Briogeo Hair ($26) Root Refresh Micellar Rinse, Sunday 2 Sunday ($31) Divine Shine Moisture Lock & Frizz Fighter, Naturalicious Natural Hair ($36) Kinky Curling Cream, Hair Rules ($31.99) Dazzling Spritz Shine Spray, Vernon Francois ($14) Essential 17 Hair Growth Oil, Alikay Naturals ($18.49)
